Designed for Dads. Made by Dads.

From the creators of My Rocking Kids, the family fashion brand thats been repping parenting style since 2016 comes a bold new chapter in dadwear: DAD LIFE.

Born from the real-life experience of two brothers (and proud dads), Dad Life was created to fill a gap they knew all too well because lets face it, dads deserve style too. No clichs. No cringe. Just effortlessly cool apparel made for the every day, built to keep up with everything from school runs to sofa naps.

Whether you're chasing toddlers or just embracing fatherhood in full stride, Dad Life is all about authenticity, comfort, and low-key style. Because who says Dad style cant be fashionable?

Everyday staples
Laid-back looks
Zero dad jokes (on the clothes, at least)

Exclusively at My Rocking Kids.
DAD LIFE The Only Life We Know.